CELLO BRAND KIT

The central hub for Cello brand assets, guidelines, and downloads.


WELCOME TO THE CELLO BRAND KIT

This central hub provides everything needed to present the Cello brand clearly and consistently.

Here you’ll find approved logo lockups, brand colours, font pairings, and downloadable assets ready to use across digital and print materials.

Please use this page as your reference whenever creating communications for Cello.

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LOGOS
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COLOURS
Sage
hex:  #9DAD9D
rgb:  157 / 173 / 157
pantone:  4184
White
hex:  #FFFFFF
rgb:  255 / 255 / 255
Cream
hex:  #E8E6D8
rgb:  232 / 230 / 216
Orange
hex:  #EAB16E
rgb:  234 / 177 / 110
Black
hex:  #000000
rgb:  0 / 0 / 0
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COLOUR USAGE

30%
30%
20%
15%
5%
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FONTS
Heading Font
Aa
Pragmatica Extended Bold
Typekit Fonts
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()?+
Subheading & Body Font
Aa
Space Mono
Google Fonts by Colophon Foundry
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
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FONT HEIRARCHY

TITLES & HEADINGS IN UPPERCASE

SUBHEADINGS IN UPPERCASE
Body text lowercase. When in doubt, left align all text to maintain clarity, consistency, and ease of reading.

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SOCIAL MEDIA